February 19, 2020

Dümmen Orange Welcomes New Director Business Development to the Executive Committee

Dümmen Orange announces that Perry Wismans is appointed as Director Business Development and joins the Dümmen Orange Executive Committee.

In his new role, Perry will focus upon bringing the very valuable Research & Development pipeline of Dümmen Orange to our clients and markets.

Perry Wismans (1968) was born and raised in the Netherlands. He is an entrepreneur with a proven track-record for bringing product innovations to market. Much of his professional career has been dedicated to building one of the most respected flora-culture companies in the world. In that role he was one on the driving forces in developing the Dümmen Orange organization into the industry leader it is today.

Perry resides with his wife and two children in the Netherlands. When he is not working, Perry is most likely supporting his children in sports, having a beer at the local soccer club or is at one of his famous fishing excursions with industry friends.

“Perry is an innovator at heart”, said Hugo Noordhoek Hegt, CEO of Dümmen Orange. “He developed and implemented different game-changing ideas which not only have brought tremendous value to the Dümmen Orange organization but also to its customers.”

“I'm honoured and grateful to the board for the opportunity to help lead this exceptional company of creative, dedicated and talented professionals,” said Perry Wismans. “We work in a wonderful industry with passionate partners throughout the value chain. I look forward to connecting with our customers and as we work to produce innovative, relevant and beautiful products for them. This is an opportunity that any floriculturist would welcome.”

Hugo Noordhoek Hegt: “Various innovations that were created under Perry’s guidance have been recognized with industry awards such as the Greenhouse Grower’s Medal of Excellence, the Ball Seed Platinum Supplier Award, the FleuroStar Award as well as numerous Top Breeder awards. I’m looking forward to working with Perry in the next years.”


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